• Contributed to over $360k in new revenue for a cybersecurity startup

  • Altered Microsoft product execs' view of extreme users’ business value

  • Improved onboarding 17% for a health technology nonprofit

  • Shaped social media startup’s business and app strategy

 

Industries

  • Health technology

  • Social media

  • Financial technology

  • Insurance

  • Cyber-security

  • Productivity

  • E-commerce

 

Accomplishments

  • Speaker at 6+ international research, UX, and psychology conferences

  • Writer with blog posts reaching over 3,000 readers

  • Leader and mentor, who has coached over 250 in research, UX, psychology, and storytelling

 

De-risking Public Scorecards growth initiative for SecurityScorecard

Influenced the CEO to request a redesign of a key growth initiative: identified brand and legal risks associated with it, through interviews and an intercept survey.

Business value and habits of extreme Microsoft Teams and Outlook users

Altered executives’ view of the value of extreme communicators: demonstrated that they have the same problems as other users.

Improving PathCheck Foundations’s digital contact tracing app onboarding

Raised onboarding by 17% for a COVID app: uncovered barriers to understanding and trust through usability testing, which were corrected with a redesign.

 

“Carolyn is an exceptional user researcher. She combines a talent for being open-minded going into user research, with the ability to quickly discern the data and make clear actionable recommendations. Carolyn is highly collaborative and very action-orientated. I would highly recommend her.”

- Product Executive, and former colleague

 
 
 

“I feel very fortunate to have had Carolyn help us improve our understanding of user churn on our social media platform. She pursued a rigorous approach combining in-depth interviews and analysis to produce a remarkably comprehensive and valuable final report despite the small size of our user population. She both shed light on user behavior and actionable insights. We look forward to collaborating again for future projects.”

- Co-founder of a social media startup, and client

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