Overview

Impact

We identified significant brand and legal risks. We also clarified the potential user value of public ratings: keeping control of the public information on their cybersecurity. The CEO invested in more time for a redesign, leading to a successful launch and a Chrome extension.

Problem

A cybersecurity ratings SaaS startup wanted to become ubiquitous. To do so, they planned to publish their top-level ratings on the public internet. But they were developing their solution with minimal design and zero research input. So risks and opportunities connected to the concept were unknown.

Methods

Intercept Survey, Moderated Interviews